Lyndit MarketingDuring the summer I summon folks from all over the area to our little farm. I lure them with the promise of smores, pony rides and the best part – great company! From Seattle to Olympia and beyond, people make the drive to spend the evening around a toasty campfire sharing, laughing and connecting. We Need Communities Now More Than Ever And connecting people creates[...]
I am giving you permission to sit back, let 2011 slip out of your thoughts for a moment and think about the future. Yes, the future. 2012 is a unwritten story, especially when it comes to your business, brand and strategies. Strategies, Plural The one-size-fits-all knitted winter hat style of marketing has never worked. Simply put, BE FLEXIBLE. (If you are not flexible add “Start[...]
Unless you use some sort of fluffy critter (Nice job Cheezburger) I wouldn’t be lured easily. If you are a startup you most likely have given up on me and my stubborn, busy and “thanks, but not interested” friends. I am never the one to wait in line for a new apple product, nor do I jump at new social media invites. I have not[...]
Features stuffed inside features is just what the Army Knife, fully loaded car and buffet restaurants have all been able to successfully offer. Yet, for most of the time and for most of us; simple works best. Even as we get busier and are offered fancier gadgets, tricksy cars and order complex espresso drinks we still choose things like: flip flops, macaroni & cheese, post-it notes, whiteboards, stay-cations and duct[...]
It is expected that as the New Year begins we take time to reflect on the previous year. We look back on our accomplishments, challenges and what we have learned with various intentions. Some look to the past to review performance, create new processes and further pave the path of productivity. Others look to the past and see obstacles overcome with creativity, perseverance and honesty[...]
Social media has walked the fiery coals of skepticism and has brilliantly performed as a marketing, customer service and relationship building tool beyond expectations. All size businesses have taken the polar bear plunge into what felt like an alien way of communicating with their customers. When businesses that began using Facebook fan pages, Twitter, engaging on forums, blogging, creating videos on YouTube and more, they[...]
Can you believe that 2011 is just around the corner? For all businesses getting social was the theme being sung over and over by their marketing advisors. Tweeting and writing blog posts sounded like a great idea, however it is never the idea it is the execution. Here are 11 things you can start to plan for, create responsibilities in your team to handle and[...]
Paint me green and call me the Grinch but I am not in the mood to talk stuff. Buy stuff, give stuff, wrap stuff, or store stuff. There is an itch my gut that says there are a lot of other people singing my same tune. Maybe it is because NPR and the Daily Show are my two main sources of news, or maybe it[...]
Who doesn’t love a great story? Especially one about an young entrepreneur. The story of Derek Johnson and SMS marketing Tantango is becoming my favorite young entrepreneur story to tell. I am delighted to share with your Derek’s own insights into the world of being an entrepreneur, bringing an idea to life and creating a successful business. Being in Bellingham means as a normal Seattle[...]
Brotherton Cadillac creates a Twitter focused campaign, Race for a Ride to raise awareness, and up to $140k for a Seattle non-profit. The idea takes donating through social media to non-profits to a whole new level, by offering one lucky tweeter a brand new car (2010 CTS). I personally was very impressed with Brotherton Cadillac for taking the pludge into the deep end of social[...]
