The days of the professional image, the cookie cutter look, suit, tie, then speak and walk the part are shifting. The new marker is an excellent listener, be open to conversation, and strives to be open and genuine. This is the new image that is turbo charged with building trust and clear expectations from the beginning of each new project and relationship. What do I[...]
Font and center here is a CEO of ion interactive and leader of experience design team Justin and his insights into the world of conversion rate optimization and what ion is doing to make the lives of marketers a lot easier and more fun. Justin has a impressive resume and his experience working with some gladiator companies like Yahoo!, Samsung and Office Depot just to[...]
There are one man bands and then there are one man Justice Leagues. Here is a man that truly has an entrepreneurial spirit. In the arena of social media he focused on Twitter and wrote a BOOK “Twitter Marketing for Dummies”. Kyle is world renown for his presentations and speaking at social media events, and working with students. He also supports some incredible causes, like[...]
I am glowing to have the opportunity to introduce to you Mack Collier, one of my personal inspirations in Social Media marketing. When it comes to online marketing Mack has an understanding on how to use social media as a perfect tool to bring companies closer to their customers. His motto is “Don’t focus on the tools, focus on the connections that the tools help[...]
Delighted to introduce to you an inspiring web designer and developer Nadine, of Curious Light. Nadine is talented in web design, however what is really inspiring about Nadine is all of the relationships and trust she has built. She is known for being valuable adviser in the bigger vision of strategic marketing. She successfully designs with the perspective of her client’s target market which makes[...]
Social Media in general has opened a floodgate of new writers. Of course my motto of more the merrier still holds true except there is an overwhelming amount of material to read! That is where my handy dandy tools of bookmarking, Google reader and Twitter land come in very handy. What have I done, compiled my favorite posts for your learning and enjoyment in this[...]
Humor, wit, energy, experience, natural talent and a splash of pure genius is what you get when you meet Taylor Pratt. With a passion for working with people, SEO Marketing turned out to be his glass slipper – the perfect fit. His energy, positive outlook as caught my attention and I am thrilled to be able to introduce him to you. Be sure to connect[...]
Listening to online conversations has most likely taught you a great deal. You have learned about popular places for conversations taking place about your products, company and competitors. You have learned about brand champions. The importance of keeping yourself organized. And you have gotten a sense that entering into social media is going to take a big time investment. If there is one thing you[...]
“I never teach my pupils; I only attempt to provide the conditions in which they can learn.” – Albert Einstein Almost always I will start off saying, you must first LISTEN before you are able to do anything else. A master of any art, from oil painting, creative writing, to a ballet dancer, must understand the importance of listening in order to learn. Here is[...]
This is the first of a series of posts on the pillars of social media. The foundation to get a rounded overall perspective and foundation about social media. Taking on social media can be a overwhelming task. Lets first focus on the number one skill and the act of listening. When ever I am working with a new small business or even a larger company,[...]
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