Technology has given us an unlimited amount of potential to market, share ideas, build community and drive our world closer than ever before. One of the great inspirations in my life is a young woman that even today uses social media, her expertise in SEO and online marketing to aid her passion to literally change the world. This is a snap shot into a story[...]
It’s just about summer time to start getting our waists and websites in shape. Websites are still the most important online asset and representative of your business. You will drive traffic from Twitter and Facebook to your website, however if they get to your website and there is no contact information, no location, no bio, broken links, animated crazy blinking images, blaring music … the[...]
Events are expensive. Planning, renting, advertising, blogging, adding event information and answering questions on Facebook, following managing and responding to tweets, getting speakers, creating those cute little hands stamped goodie bags the list goes on! All time consuming and expensive. Bloggers are everywhere, in every industry and one thing we love more than food is being able to share information about great parties and events.[...]
This Friday June 4th rub elbows with Seattle’s finest in online marketing with a focus on social networking and social media. The generous conference offers 13 sessions including some really amazing keynote speakers like Shauna Causey, and Derek Johnson. If you are like me and like to learn hands on then this conference is for you. Structured to be interactive with plenty of time to[...]
The days of the professional image, the cookie cutter look, suit, tie, then speak and walk the part are shifting. The new marker is an excellent listener, be open to conversation, and strives to be open and genuine. This is the new image that is turbo charged with building trust and clear expectations from the beginning of each new project and relationship. What do I[...]
Yes social media can be effective, drive traffic, build communities, be a great PR tool, engage customers, bring in new business, network professionals and more. However before a company, brand or even a person looks to mold social media into their objectives, and the overall marketing strategy they must first know whether or not they are ready for social media. Tools, expert staff, resources, talent,[...]
Whether you looking to social media to help raise brand awareness connect with customers or you are looking to connect with other industry professionals turn to social media to amplify your message and get some great value back. Utilize social media based on your needs and objectives. However, not every tool in the tool shed is right for the job. You don’t have to assume[...]
It is a tragedy really, a sad and too common tale of people with dreams, passion and a great idea that have been complacent just sit floating down a river of excuses, accepting the direction their attitude is taking them. Their past experience of trying to ignite their idea into a real business feels a bit like trying to make a campfire with waterlogged wood.[...]
Font and center here is a CEO of ion interactive and leader of experience design team Justin and his insights into the world of conversion rate optimization and what ion is doing to make the lives of marketers a lot easier and more fun. Justin has a impressive resume and his experience working with some gladiator companies like Yahoo!, Samsung and Office Depot just to[...]
Mini donuts, mini horses and mini cars are all fantastic. What is also helpful a mini vision towards the big sometimes what feels like monster picture of creating a social media plan. Here are 5 steps to create a mini social media plan that will be relax your nerves of where to start, what to talk about and what to do. Tag you’re it! You[...]
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