LyndiT.comFall is around the corner which for many of us brings back the memory of school starting but more importantly sports. Every year to be eligible to play sports off to the doctor kids went to get the doctor’s stamp of approval that this kid was indeed “A-Ok” to jump, run, take a few tumbles but most importantly was ready to take on what the sport required of them. The more serious the sport required of the athlete the more[...]
Fresh, Unique Content As a blogger, marketing person, small business with a website you need to take the “social” in social media seriously. Every day is another opportunity to experience, learn and then share. Creating fresh, unique content doesn’t need to be a chore, as it is something you are most likely already doing. If you are thinking your website is just a small fish in the ocean snap out of it. People want unique fresh content and so do[...]
After posting recently on Lyndit.com’s fan page I noticed a link under the post that said “promote”. Sure, I have created Facebook ads before however this time I was curious and decided to dive in and buy my first Lyndit.com advertisement on Facebook. Step by step screen-shots of the whole experience along with insight into what I would recommend if you decide to go down this route yourself. Over the next 12 screen-shots you will get to see how easy[...]
Being able to relate to a brand is huge. A customer that chooses to trust and even support a brand is excellent. Some brands go as far as having a celebrity – recognizable and relatable to endorse, wear and evangelize the brand. There is a gold mine of brand, company and culture evangelists right under the nose of big brands. They are the people the company has already hired, learned to trust, trained and empowered to build the business –[...]
Twitter has 105,779,710 registered users. With over 55 million tweets a day finding great tweeters might seem a bit overwhelming. There are people Tweeting left and right from just about every corner of the globe. Here are some ways to find great people on Twitter, blogs to read and event to go to. Recommendations First off I read – a lot. Novels seem to catch my attention every once awhile however I love relevant engaging blogs. Within those blogs I[...]
Living in what used to be a fairly small town, Maple Valley has grown. The growth is so huge that small businesses that for years, even generations that were able to depend on word of mouth are finding themselves a bit overwhelmed competition with some big name brands. Our local Johnson’s home and Garden found itself competing with a brand new Home Depot down the road. The local bakery is now not the only place to get great baked goods.[...]
The marketing perspective is going to have to shift. Whether you are living in the world of small businesses or global corporations recruiting talent, and then retaining that talent is becoming a priority. Effective internal marketing empowers employees to take on learning the ends and out of the company, the industry and how to work with their customers. Employees with a good understanding of the company vision will establish long term trusting relationships with customers and learned the ropes of[...]
Think of going to school dances as a youth, the trendy kids are on the dance floor breaking out some epic dance moves. However those who were not on the dance floor were not always the stereotypical wallflowers, often instead of shaking, and wiggling they were deep in conversation with their peers, building relationships and creating connections. Think of Facebook and YouTube as the popular kids. Perfectly pressed with flashy shiny shoes and slick styled clothes, all the right moves[...]
Technology has given us an unlimited amount of potential to market, share ideas, build community and drive our world closer than ever before. One of the great inspirations in my life is a young woman that even today uses social media, her expertise in SEO and online marketing to aid her passion to literally change the world. This is a snap shot into a story of faith, determination and standing up for what you believe in. I had the pleasure[...]
It’s just about summer time to start getting our waists and websites in shape. Websites are still the most important online asset and representative of your business. You will drive traffic from Twitter and Facebook to your website, however if they get to your website and there is no contact information, no location, no bio, broken links, animated crazy blinking images, blaring music … the list goes on you are not giving your business a good first handshake. You need[...]
