Lyndit MarketingI am giving you permission to sit back, let 2011 slip out of your thoughts for a moment and think about the future. Yes, the future. 2012 is a unwritten story, especially when it comes to your business, brand and strategies. Strategies, Plural The one-size-fits-all knitted winter hat style of marketing has never worked. Simply put, BE FLEXIBLE. (If you are not flexible add “Start[...]
No doubt you have learned a great deal on your marketing adventure. Learned that hiring someone to stand on the street corner with a sign for a week was a bit of a flop, or maybe you also learned that knocking on doors in the evenings to be grassroots, was only getting old men mad at you. Whether your marketing strategies were belly flops or successful there[...]
Unless you use some sort of fluffy critter (Nice job Cheezburger) I wouldn’t be lured easily. If you are a startup you most likely have given up on me and my stubborn, busy and “thanks, but not interested” friends. I am never the one to wait in line for a new apple product, nor do I jump at new social media invites. I have not[...]
The BIG company scene: Paperwork, cubicles and months of progress hindered by meetings and bureaucracy. Decisions are eventually made in the glory of making someone with a cash interest smile. There are many software companies that have grown into a Pizza the Hut creature oozing with some vile inability to serve the needs of the market. So, in a coffee shop at a Seattle 2.0[...]
Features stuffed inside features is just what the Army Knife, fully loaded car and buffet restaurants have all been able to successfully offer. Yet, for most of the time and for most of us; simple works best. Even as we get busier and are offered fancier gadgets, tricksy cars and order complex espresso drinks we still choose things like: flip flops, macaroni & cheese, post-it notes, whiteboards, stay-cations and duct[...]
Let’s say your business had it all. The king of producing the perfect content, the best engagement, every review site had raving reviews, everyone wants one of your products, everyone wants to shake your hand, everyone loves your business. Everyone wants to be your best friend. Do you love the customers that LOVE you? Or would you select “It’s complicated” as a relationship status? I[...]
Back in the day when foursquare was a recess game played in elementary school, I remember there would be times where I didn’t want to play anymore. The kids were merciless. A few times I left the game after having the wind knocked out of me. Sad face enables and a pieces of my pride scattered across the ground, I would scan the recess field[...]
Next weekend, Oct 8th through the 10th in the beautiful city of Vancouver entrepreneurs from around the northwest will gather for the first Vancouver Startup Weekend. The event is the fun part; it is 54 hours of brainstorming of ideas and bringing them into reality. The goal is by Sunday evening each team will have their idea hammered and forged into some kind of prototype[...]
There is something natural about peanut butter and jelly that everyone from the age of 3 to 99+ understands is scrumptious way to enjoy an afternoon. There is a natural chemistry between startup companies and social media. There are brands launching through social media even before they have websites. Social media is a conductive tool that in many ways levels the playing field between big[...]
Everyone likes to hear a good story but what is even more fun is getting to tell the story. What is it about your business, your company your community your big ideas that you are passionate about? The idea of storytelling might be something you are very comfortable with, even in front of hundreds of people yet maybe it’s not. When I asked the great[...]
