Lyndit Marketing
I am giving you permission to sit back, let 2011 slip out of your thoughts for a moment and think about the future. Yes, the future. 2012 is a unwritten story, especially when it comes to your business, brand and strategies. Strategies, Plural The one-size-fits-all knitted winter hat style of marketing has never worked. Simply put, BE FLEXIBLE. (If you are not flexible add “Start[...]
No doubt you have learned a great deal on your marketing adventure. Learned that hiring someone to stand on the street corner with a sign for a week was a bit of a flop, or maybe you also learned that knocking on doors in the evenings to be grassroots, was only getting old men mad at you. Whether your marketing strategies were belly flops or successful there[...]
The summer flew just as the autumn leaves fell down. During the weekdays I soaked up knowledge on yoga and fitness businesses, reaching out to business owners and spending hours perched on my social media, adwords and SEO soapboxes spreading the word about BizeeBee with my lil-Lyndi megaphone. The weekends were filled with sun soaking adventures, enjoying riding in the mountains with my husband and[...]
Unless you use some sort of fluffy critter (Nice job Cheezburger) I wouldn’t be lured easily. If you are a startup you most likely have given up on me and my stubborn, busy and “thanks, but not interested” friends. I am never the one to wait in line for a new apple product, nor do I jump at new social media invites. I have not[...]
You got up, put your ironed shirt on and snuggled into your cubicle for another day. An email pops into your inbox from a manager that is literally five feet away, stating: “Can you please come into my office?”. This is the sort of office that is well packed with random stuff, an office that would take longer than two hours to pack up is[...]
Social media has walked the fiery coals of skepticism and has brilliantly performed as a marketing, customer service and relationship building tool beyond expectations. All size businesses have taken the polar bear plunge into what felt like an alien way of communicating with their customers. When businesses that began using Facebook fan pages, Twitter, engaging on forums, blogging, creating videos on YouTube and more, they[...]
Can you believe that 2011 is just around the corner? For all businesses getting social was the theme being sung over and over by their marketing advisors. Tweeting and writing blog posts sounded like a great idea, however it is never the idea it is the execution. Here are 11 things you can start to plan for, create responsibilities in your team to handle and[...]
At most startups and small businesses there are no weekends, no true vacations and hours turn into days and things get blurry. Working remotely with my clients, startups and contracts I am often impressed on the genuine acknowledge of my work, contribution and energy while also being public about the positive impacts and appreciation of the team. A Few Myths: People feel appreciated when they[...]
Paint me green and call me the Grinch but I am not in the mood to talk stuff. Buy stuff, give stuff, wrap stuff, or store stuff. There is an itch my gut that says there are a lot of other people singing my same tune. Maybe it is because NPR and the Daily Show are my two main sources of news, or maybe it[...]
Let’s say your business had it all. The king of producing the perfect content, the best engagement, every review site had raving reviews, everyone wants one of your products, everyone wants to shake your hand, everyone loves your business. Everyone wants to be your best friend. Do you love the customers that LOVE you? Or would you select “It’s complicated” as a relationship status? I[...]
This is the age of relationships. Connecting local patrons to local businesses is just what the City of Maple Valley and the local Chamber of Commerce have teamed to do. Working to strengthen communities and local economies through supporting, maintaining, and celebrating locally owned businesses throughout Maple Valley area. The power of local marketing is connecting and building strong relationships. To effectively market locally, customers[...]
Building websites is my meat and potatoes. I am one of the few online marketers that consult and implement. Maybe I am old fashioned in that I like to start each client I have with a strong foundation. A strong website is solid, yet simple built to be flexible and evolve with the needs of the business. What do ponies and websites have in common?[...]
Who doesn’t love a great story? Especially one about an young entrepreneur. The story of Derek Johnson and SMS marketing Tantango is becoming my favorite young entrepreneur story to tell. I am delighted to share with your Derek’s own insights into the world of being an entrepreneur, bringing an idea to life and creating a successful business. Being in Bellingham means as a normal Seattle[...]
Brotherton Cadillac creates a Twitter focused campaign, Race for a Ride to raise awareness, and up to $140k for a Seattle non-profit. The idea takes donating through social media to non-profits to a whole new level, by offering one lucky tweeter a brand new car (2010 CTS). I personally was very impressed with Brotherton Cadillac for taking the pludge into the deep end of social[...]
One of my favorite startup company stories to tell is about the stress reliving and smile inducing family of websites created, maintained and made successful by Cheezburger Networks. The home of ICanHasCheezburger, Failblog and many more sites stares right at the infamous Seattle Space Needle. Seattle is full of exciting startup companies, yet what runs this successful empire of smiles and brings in around[...]
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