Lyndit Marketing

Ta da! We are now living in a world of endless information. Whether you find yourself surfing Pinterest or lost in a Wikipedia hole users are still distributing a great deal of their time looking at search results. Google, its country cousin Yahoo and city boy step brother Bing are all happy to keep us marketers, entrepreneurs, Grandma’s, lady-with-broken-sink, or person-looking-for-a-dog-sitter hunting for just the[...]

There was a time when I used to hang out with a couple of Iron Man athletes. They pitched and sold me on the idea that hiking up Mt. Si (a 4 mile, steep, repetitive scenery and deceivingly difficult hike) was an easy morning thing to squeeze in. I trusted them, and I trusted my abilities as during those days I was actively suffering at Crossfit, hiking regularly and could even splurge[...]

While Robin Hood, Rosie the Riveter and Gollum are seriously lacking in the social media scene, most of you reading this could tell me who they are. While you have better odds at winning the lottery than getting a resume from one of these folks, you could imagine if their CV came by your desk. Robin Hood would be a very personable guy to work[...]

Let’s steer clear of resume chat for this round of conversation. Nearly ever time the topic of personal branding comes up it is normally from a place of positioning to move out of one place and into another. While those hiring are drowning in resumes, having a strong brand is important to stand out. However, personal branding is much more than just serenading new paychecks. While[...]

I will happily dangle my toes in the water with you and daydream. However, it’s unlikely in those moments that we will get much done. Could be that we come up with the next Facebook, sticky note or iPhone idea however until action is taken it is just time dangling our feet in the water. A note from my neck of the woods is that[...]

I am giving you permission to sit back, let 2011 slip out of your thoughts for a moment and think about the future. Yes, the future. 2012 is a unwritten story, especially when it comes to your business, brand and strategies. Strategies, Plural The one-size-fits-all knitted winter hat style of marketing has never worked. Simply put, BE FLEXIBLE. (If you are not flexible add “Start[...]

No doubt you have learned a great deal on your marketing adventure. Learned that hiring someone to stand on the street corner with a sign for a week was a bit of a flop, or maybe you also learned that knocking on doors in the evenings to be grassroots, was only getting old men mad at you. Whether your marketing strategies were belly flops or successful there[...]

Unless you use some sort of fluffy critter (Nice job Cheezburger) I wouldn’t be lured easily. If you are a startup you most likely have given up on me and my stubborn, busy and “thanks, but not interested” friends. I am never the one to wait in line for a new apple product, nor do I jump at new social media invites. I have not[...]

It is expected that as the New Year begins we take time to reflect on the previous year. We look back on our accomplishments, challenges and what we have learned with various intentions. Some look to the past to review performance, create new processes and further pave the path of productivity. Others look to the past and see obstacles overcome with creativity, perseverance and honesty[...]

Can you believe that 2011 is just around the corner? For all businesses getting social was the theme being sung over and over by their marketing advisors. Tweeting and writing blog posts sounded like a great idea, however it is never the idea it is the execution. Here are 11 things you can start to plan for, create responsibilities in your team to handle and[...]