Storytelling is a powerful way to get around the product lingo and share insights from behind the scenes. I was delighted to share my story about why I joined and stuck with BizeeBee. As many of you already know I haven’t taken on any other products for over a year, except occasional non-profit work. I have been happy to be buzzing for BizeeBee!

Over many cups of coffee, tea and hot chocolate, a lawyer/serial startup angel investor and I shared a lot of ideas. NW rain bucket style of ideas! Our conversations, typically twice a week, revolved around creative, however-scrappy ideas for user acquisition, marketing and building a startup. We talked product, the ups and downs of being on a small team, and thoughts around what has and hasn’t worked. Then I got this funny feeling one day after a meeting: I sat down in my car, closed the door and was positively beaming. I had a genuine feeling of pride in being able to be confident and honest without hesitation. Everytime I sat down, I knew I had to be focused, channel a goalie ready to be defensive with metrics and offensive with strategy. Not that our casual coffee dates were anything like a courtroom, however, I can see how lawyers enjoy a the flavors of debate. Our conversations were around a startup I had recently joined: BizeeBee.

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I haven’t been completely oblivious to the IV dip of Apple Kool-Aid you have all been feeding me. I get it, Apple products have a sleek, stylish attitude that fits in well with both CEOs and downtown mainstream-begrudging hipsters.

So why did I insist on living in the late adopters camp and boiling my water before I drank it? Maybe I needed to live in the technology dark ages to emerge being enlightened? Maybe. As far as computers go I was content with my laptops and even desktop for the value they gave me for many, many years. The kind of value you get on one of the grocery store’s 10 for $1 deals. To my right, my trusty Toshiba tablet holds the bulk of my productivity products. In front of me is a 28 inch Hanns-G monitor that hooks into, both the Toshiba and [gasp] a MacBook Pro.

Reflecting back, I was only tolerating my phone choice. My love for candy bar phones keep me on the outskirts of the Razr frenzies flip phone revolution. Then it happened, I signed my professional communication soul to the Blackberry. Took me about a year to realize I didn’t actually need to be on-demand for customers 24/7.

The first lovingly nicknamed Crackberry I owned was the Pearl. I owned several Pearls and then some savvy cell phone sales rep saw that I was still being a sucker for sending ungodly amounts of emails and text messages and sold me a BlackBerry Bold. A fantastic device until you start using it. I am guessing it is a bit like a German sports car, amazing for the first year until things start to wear down. Then the seemingly lifeless being demands to be tinkered with in order to function or make good on threats of ruining at least your day if not your bank account.

I realized the Crackberry had me hooked and in a bad way. I was tolerating it’s consistent crashing, inability to run applications properly and schizophrenic behaviors all because I thought I needed it’s trusty little buttons, it’s handy turbo speedy text messaging keyboard. Alas, it wasn’t worth it. I sadly tipped my hat to Rim’s efforts, almost as if to say goodbye at a funeral expecting never to return not even to lay flowers at the grave.

So, on Monday March 19th Eli and met with a horse fearing sales guy at At&t. Well, Eli handled the transaction, the details, purchasing Apple Care, as I sat on the bench cashing in my right to remain comfortable. My shiny white iPhone4s was delivered right into my hands as if the stork just dropped it off.

PROS

Fast! Applications are quick to load, switch from and multitasking doesn’t slow this puppy down one bit.
Semi-liquid proof: I can answer the phone with freshly washed, however poorly dried hands without worry.
Hay proof: The Blackberry’s keyboard was a magnet for little slivers of things that eventually would wiggle under the buttons and render them useless. Violently beating the phone upside down seemed to be the only way to dislodge things like hay. But, many of you city slickers probably don’t have this issue.
Doesn’t Crash: What a concept!
Excellent camera: 8 mega pixel camera with basic editing features like crop, rotate, enhance, and red eye reduction. Has a decent built in flash too. Plus, having photos or other data on the phone doesn’t slow or worse crash the phone like the experience with the Blackberry.
Better Applications: Instagram is fantastic and Foursquare actually works without having to log on and off every time you want to use it.

Neutral:

Price: Same as the new Bold. Or I could have gotten the iPhone4 and skipped Siri which would have been cheaper.
Siri: Neat idea, yet the Blackberry had voice command dialing way back in the day. Asking Siri for directions only gets me as far as setting up the map, she has yet to learn to read them. Siri gets close when writing notes or adding appointments but it isn’t intelligent as I thought it would have been.
Finger prints on screen: Not a terrible dilemma and okay price to pay for interacting with glass.
Going to need a case: If you can relate to having butterfingers then this device is going to need a little bump protection.

CONS

Easy to make mistakes: Typing isn’t easy and it takes focus.
Location based reminders drain battery life: A bummer since that is one neat thing about Siri. If battery life isn’t a concern and if you are like me and sit next to a power source it could be OK. I ended up turning them off so I could squeeze some more talk time.

So here I am in my cozy workspace where Apple and Windows products live mostly in harmony. There I am with my handy iPhone using Instagram. In a few hours I will be checking into Foursquare. This little device might even be teaching me to slow down, well that is in the text messages and email department. Overall the iPhone is a reliable new tool that I will be happy to have especially once baby arrives.Similar Posts:

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I admit it. This site has been sadly ignored. Don’t worry! I haven’t vanished, quite the contrary, I have been busy working at a fantastic startup called BizeeBee for the last year! (I will write a post on this soon. I promise!)

I am biased and a have a favorite type of person: big thinking and action taking. Typically, this group is most easily identified as entrepreneurs. Recently, I had a few small business owners reach out to me flustered as they were struggling with writing a business plan. So, I wrote this piece over on the BizeeBee blog that I thought I should share.

“If you don’t have a business plan, cringe at the thought of having to write one, or are thinking of revising yours to give it some needed love then read on for some tips to help with the process or writing one.”- Read the full article.

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I am giving you permission to sit back, let 2011 slip out of your thoughts for a moment and think about the future. Yes, the future. 2012 is a unwritten story, especially when it comes to your business, brand and strategies.

Strategies, Plural

The one-size-fits-all knitted winter hat style of marketing has never worked. Simply put, BE FLEXIBLE. (If you are not flexible add “Start Yoga” to your New Years resolutions. Trust me it will work both mentally and physically.) Don’t start 2012 with high expectations that your ten page marketing plan is going to attract a legion of clean leads, get you featured on Oprah’s favorite things and pay for that fancy world tour.

Break Down Goals

Create a strategy per business goal. For example, at BizeeBee, we found that studios in non-competitive, small cities were an excellent market fit for our service as it is today. That meant we created an entire strategy focused on that market segment. From physical mailing, email marketing to follow ups through other channels our strategy revolved around a clear vision and the tactics were easier to design as well as measure.

Pitch From Your Perspective

It is easy for business owners to get carried away with trying to sell their vision to people. When in reality, what sells is stories. I don’t mean novels, unless you are JK Rowling. My husband, Eli, recently launched his first big project called Claratii. Word of mouth has been his strategy for spreading the word. I was proud to witness him sharing his story on why he created the tool. He starts off with sharing how having clear communication between him and I around finances as well as future financial planning was very important to him. People engage and relate to his challenges, then delight in trying out this solution.

Hear Your Vision From Someone Else

Remember the days of awkward middle and highschool? Well, one lesson in particular that is valuable from those days to apply to your strategy is peer reviews. Yes, those moments when Joe Too-Cute-To-Look-At-Without-Blushing read your paper and gave you thoughts on how to improve it, what he thought it meant and other tips were actually teaching you a valuable lesson. I challenge you to sit down with a friend and ask them “What does my business do?”. I heard this tactic recently used by Derek Johnson, CEO and Founder of Tatango. He was surprised to hear his friend tell him all kinds of things about his business, but it was a bit fuzzy. What did he do? He simplified his message to focus just on what they did best.

Fall Back In Love

That happy tingling sensation that makes you smile, motivates you to keep going and makes those long nights worth it? Yeah, that’s love. Love for your customers, for your employees, and your vision. If you want to know the key to being genuine it is speaking and acting from the heart, not standing behind fluffy marketing messages. One great example comes from a company I have always enjoyed working with, Freshbooks.

“It is tough to find a phone number for most web companies, but Freshbooks’ number is on the top of the home page. The company even brags on its blog about its commitment to answering the phone … Love doesn’t necessarily pay the bills, of course. But Saul [Colt] says his philosophy “will deliver an incredible ROI that can’t be tracked in a traditional way.” – INC

This 2012, stuff your marketing, business, branding and outreach strategies for success. Wishing you a very happy, and healthy New Year!Similar Posts:

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No doubt you have learned a great deal on your marketing adventure. Learned that hiring someone to stand on the street corner with a sign for a week was a bit of a flop, or maybe you also learned that knocking on doors in the evenings to be grassroots, was only getting old men mad at you. Whether your marketing strategies were belly flops or successful there are a few things I bet are holding you back.

So starting today…

Give up perfection.

You are going to go bald, if you are bald you are going to grow weird alien due to stress. Plus, perfection is often overlooked. Don’t spend precious resources beating around the bush for the perfect thing. Developers have a great way of saying, “Ship it!”… or it is build, measure, learn.

Give up comparing yourself to competitors.

I hear myself doing this and frankly, it doesn’t do much besides throw away time. Oh well if we only had X feature we could do Y. “Yeah, well we don’t so what’s your next bright idea?” Competitors didn’t invent the wheel, neither did you. However, you might be able to learn from them but don’t step in their foot prints wishing your feet were the same size, silly as it sounds many of my past clients spend a lot of crucial time trying to figure out the competitors secret sauce. Create your own and be proud of it!

Give up flogging yourself.

So, you belly flopped. You are human right? (If you are an alien, please skip to the next point.) Plus, whether you like it or not you are going to make another mistake in the future. If you don’t make any mistakes, well then you aren’t trying at your job hard enough. “The only mistake that can truly hurt you is choosing to do nothing simply because you’re too scared to make a mistake.”

Give up tapping your toes and checking your watch.

Waiting for X feature so you can run Y campaign well, to be honest isn’t going to happen when you want it or during the time you want it. Don’t wait till after lunch, or the morning to finish that project that is going to be a total brain drain. Just do it! Nike style. Remember: “What we don’t start today won’t be finished by tomorrow.”  Oh and another fancy tip: “Knowledge and intelligence are both useless without action”.

Give up trying to make everyone happy.

So you have the CEO, sales, engineering and customer service are all breathing down your back. Oh yeah, vendors and customers too. So, what do you do? Set boundaries, be honest and clear with everyone so that expectations are set. Don’t let people drop things off at your desk and blindly say “Sure! I can do it”, in hopes of being invited to their birthday party (the cake is a lie anyways). Doesn’t mean you can’t be friendly, and make the lonely person in the lunch room’s day a little brighter by saying “Hi!” (not in a misleading way or you might have a new admirer). Tools like Basecamp can make project transparency a little easier.

Give up holding back your feedback.

Ever tried to hold back a sneeze? Yeah… not comfortable is it. It’s normal for people to sneeze just as it is normal for people part of a team to share their ideas. Those who decide to be wall flowers end up blending in, and their value sometimes sadly overlooked. Now, you don’t need to bring a soap box to every meeting yet don’t hold back sharing feedback, ideas and engaging with your team. Who knows, you next big idea might strike gold for the company or your career.Similar Posts:

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The summer flew just as the autumn leaves fell down. During the weekdays I soaked up knowledge on yoga and fitness businesses, reaching out to business owners and spending hours perched on my social media, adwords and SEO soapboxes spreading the word about BizeeBee with my lil-Lyndi megaphone.

The weekends were filled with sun soaking adventures, enjoying riding in the mountains with my husband and his new horse. Camping trips and of course gardening. If this was a journal entry this little intro would be followed by a list of things I am deeply thankful for. I will give you the short list.

The Seattle Community:

This Friday, Seattle friends and family will gather to honor and support a dear friend and her husband who is battling a very rare cancer. The event called the Seattle Geek Roast has attracted big Seattle names like Chris Pirillo, Shauna Causey and Brian Westbrook all in the name of fun. Volunteers have come out of the wood work as well as donations for the events. I am beaming with pride seeing the community come together for Alyssa and Nick. Read their story and come to the event!

Crossfit Affiliates

If there a gold metal for a type of business that is genuinely packed to every sq foot of a business with passion and the owner’s being it would be hands down Crossfit. If you are wondering, what is Crossfit or have heard myths about Crossfit start here. I had the pleasure of hoping on my marketing soap box and sharing with a room full of Crossfit business owners ideas on how to grow and market their business. Key thing: They, as trainers and business owners are the best marketing they’ve got. The majority of new Crossfit students come through referrals from other students. A very community focused business that creates a tight knit group of people willing to suffer through workouts together.

The Business of OM:

In a few weeks it will be year that I have learned that yoga businesses are nearly in every corner of every part of the world. These are businesses that truly seek to improve the lives of their students. Another community based business that I have deeply learned to love. Why? Well, since working with BizeeBee I see that these sorts of businesses are underserved, however they serve their students and communities tirelessly. From projects like Poses for Paws, and Yoga Bear there is a connection between yogis that is uniquely passionate in how they live and run their business. Delightful being able to work with them, give them tips on marketing and show them how simplifying the way they run their business gives them more time with their students, in their communities and on the mat.

Spring of 2012:

This spring is going to be a busy one! There are two new bundles of joy expected this spring. My sister in law announced we can expect a niece! The other is our very own bundle of joy. Yes, that’s right. I am expecting! Just passed 15 weeks and both Eli and I are feeling incredibly blessed. Since seeing the first ultrasound at around 10 weeks, the little person was bouncing around having a dance party, so we have given it the temporary name of “Jumping Bean.” Right after Thanksgiving we will know whether the little bean is a little man or a little lady.Similar Posts:

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Unless you use some sort of fluffy critter (Nice job Cheezburger) I wouldn’t be lured easily. If you are a startup you most likely have given up on me and my stubborn, busy and “thanks, but not interested” friends. I am never the one to wait in line for a new apple product, nor do I jump at new social media invites. I have not and most likely will never be a customer of QVC. I still use a $300 Windows based Toshiba laptop, own a blackberry and drive a manual six speed. I am by no means an “Alpha Quitter”, however the few times I have tried to be an early adopter has created one more inactive account, or a no-longer-loyal loyalty card holder.

You've reached the early adopters don't stop! - Photo-Collective

For most companies looking to gain traction, I am not your ideal customer.  My hard to sell friends will nod in agreement when I say that doesn’t mean we aren’t worth talking to. Here’s why:

We aren’t moles. We are actually quite social.

Just because we aren’t joining you at midnight to wait for the newest Apple thingy doesn’t mean we live in caves. Think beyond the web. I host and organize events, work with non-profits and consult with small businesses. I am one of those crazy people that say “Good morning!” to strangers, and happily shares conversations while waiting for coffee. I am also very interested in listening and learning one of the reasons I attend workshops, meetups and networking events. I read blogs, the news and forums.

Listen, and join in the conversation.

First off are you where I am? Do you participate in conversation in Twitter, Linkedin, Facebook, how about networking events and workshops? I might be a bit extreme as I am unusually accessible for a late adopter.  My best advice, learn to listen before you speak.

“The market need you’ve identified may be foreign to most people you speak with.  The value you’re creating doesn’t yet translate.  The very people you could help, think you’re crazy.” – Four keys to selling beyond early adopters, Geekwire

Have fun learning the language, the culture and jump with the intention of having a conversation.

In your network? Instant evangelist.

One quick direct message from someone I know on Twitter and I am on it like a bee on honey! Your network is mostly likely stronger than you give it credit for. Even if your network isn’t your target market they are more than willing to help you spread the word. They will spread your message like butter across hot toast. Keep them in the loop with as much of a personal touch as possible, in other words don’t just add them to your MailChimp list, maintain a genuine connection.

Give a little, get a lot.

I love hearing what my friends are up to and look for ways to support them. After meeting Chris Lynch founder of Thoughful.co was kind enough to talk to me as well as the BizeeBee founder about fundraising. So what did I do, I instantly started scanning Thoughful.co for a birthday present for my sister in law, found – done and with great success! I also forwarded the site on to a few friends wondering what to get a mutual friend who has everything, (even a sailboat).

The moral

Don’t give up on those who aren’t going to fill your pockets quick with cash. Look at them differently, more as eh… humans. Don’t be afraid to refresh your strategy, reach out to your existing network for feedback help and assistance in spreading the word. Zoom out and let your teeth chew on the big picture. Don’t fret over trying to catch a quick buck. (Even though they are cute, and fuzzy.)Similar Posts:

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You got up, put your ironed shirt on and snuggled into your cubicle for another day. An email pops into your inbox from a manager that is literally five feet away, stating: “Can you please come into my office?”. This is the sort of office that is well packed with random stuff, an office that would take longer than two hours to pack up is a sign that person if a lifer, meaning they are betting they will only leave if A they retire or B they are hauled out by the paramedics.

You sit down, and boss rattles problems his manger’s manager’s supervisor said and wants YOU to make he/she look smart and come up with an solution. You blink; find some strength in your gut. “This is your chance, tell them your big idea!” – Says your inner bottled up entrepreneur. With confidence, delivered almost seamlessly you put your BIG idea on the table. After 45 seconds you have lost the boss to what seems to be a distracted day dream that far beyond paying attention to any syllable you said. You could have slipped in something random like, “Turkey Monster” without a reaction.

The phone rights, someone barges into your meeting, or some other random distraction seems to relieve your boss and you get the “Sounds OK, can you come up another idea? The create a few different prototypes that have synergy and we will meet again tomorrow? Great. Thanks!”

Sigh. Don’t be discouraged. Before you snuggle back into your cubicle, imagine for a second it was burning. There was no more cube to back to, to sit at and wait for another email, another meeting. Feeling a bit relieved? That is a sign that you haven’t settled into the retirement loop, you my friend have passion, and you have some seriously untapped potential. Time to consider working WITH not just for a startup and see your big ideas come to life.

Why a Startup Over Another Cube Job?

Me (Lyndit) at BizeeBee headquarters in Palo Alto, CA

“I went to a mid-sized company after graduation, and I have to admit that the catered lunches, subsidized French classes and swanky Christmas parties were fun. Then I went to a startup, and all of those big company perks went away. In their place I found an environment where you are truly allowed to take charge of your career – to learn from an entrepreneur first-hand; to take on projects way above your experience level; and to contribute meaningfully to the direction of a company.” – Erin Bury, Perspectives: Startups vs. Large Companies, Vestiigo

Passionate Motivated Employees: Groups that are brought together with a focus are undeniably productive (No, I don’t have fancy stats to back that up). What is one of the most valuable assets in an employee? Passion. Employees of startups figure out real quick whether or not they connect with their Founder’s vision. If they do, they become one of the Wright brothers being a strong ally when a product is launched over the cliff testing to see if it will fly.

Best Experience of Your Life: No matter what your role is you will find working for a startup is challenging in a way that polishes your skills and makes you think like you never have before. Startups create jobs, give people a chance to add spice back to their career and see their ideas turn into action.

“Startups aren’t just an important contributor to job growth: they’re the only thing. Without startups, there would be no net job growth in the U.S. economy.“ – TechCrunch.

Where to Start?

Attend events like Seattle Startup Day, network and shadow startups. I personally loved borrowing Teachstreet’s Wifi for a few hours before Hops and Chops to get a sense of their culture.

End the 9-5, stop seeing your ideas flushed down the red tape drain and let your entrepreneurial spirit bloom by joining a startup.Similar Posts:

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The BIG company scene: Paperwork, cubicles and months of progress hindered by meetings and bureaucracy. Decisions are eventually made in the glory of making someone with a cash interest smile. There are many software companies that have grown into a Pizza the Hut creature oozing with some vile inability to serve the needs of the market.

So, in a coffee shop at a Seattle 2.0 event or some other place of inspiration an idea is born with a group of talented people willing to take on the pizza monster. They build their product into the night, often fueled by Mountain Dew and Sour Patch Kids, until they are ready to launch or in other words - “With his sling ready, he went out to meet Goliath.”

TKO WIN for David – The Startup

Two Ears – One Mouth:

Successful startups know that listening to their market creates relationships, which then creates traction; the golden key for success. Social media, email and even cell phones have shaped the way communication happens giving nimble startups a chance to engage with customers at lightening speed. A tweet to test the market’s reception to new features and ideas is pretty fancy indeed!

Customized Customer Experience:

The product doesn’t have reflect the back-bending customer experience of Starbucks: “Tripple Ristretto, two splashes of hazelnut syrup extra foam latte, extra hot with cinnamon sprinkled on the top, two straws and double sleeves …” However, startups automatically get the ace of product flexibility as they are typically small, nimble and have developed close relationships with their customers.

“The importance of using technology to understanding your customers and deliver a personalized experience …” - Venture Blog

Big companies often cast huge nets and try to make new features that are generic, adding onto a product that was onetime specific to the behaviors of the targeted customer. Staying course in a niche market means the product will be tailored to fit and provide solutions to specific problems. In other words, startups can design and sell band-aids while big companies sell and convince customers they need full body casts.

Rockstar Loyal Customers & Evangelists

Startup teams create relationships with their customers, those customers often feel as if they are part of the team. Feedback is given freely and the relationship turns a target market customer into an evangelist for the startup.

And so, “He reached into his bag and took out a stone, which he slung at Goliath.  It hit him on the forehead and Goliath fell face downward on the ground.” BAM! Go startups!

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Features stuffed inside features is just what the Army Knife, fully loaded car and buffet restaurants have all been able to successfully offer. Yet, for most of the time and for most of us; simple works best.

Even as we get busier and are offered fancier gadgets, tricksy cars and order complex espresso drinks we still choose things like: flip flops, macaroni & cheese, post-it notes, whiteboards, stay-cations and duct tape.

The ability to simplify means to eliminate the unnecessary so that the necessary may speak.~Hans Hofmann, Introduction to the Bootstrap, 1993

Working on the front line for startups I always hear “We need X, and Y feature”. Customers want to see more, they want to hear bells and honk horns. They want features that they think will make their lives easier. In some cases, their insight is the guiding light to making or breaking the product and does help their business. Other times it is a matter of teaching them how a simple tool is powerful, and the value in simple vs every feature under the sun.

A few of my favorite simple things:

The Spoon:

Even while spending weeks in the Alpine Wilderness, I never doubted my trusty spoon. Under my social media presence is a true wilderness girl that loves packing up a couple pairs of clothes, hopping on a horse and hitting the trails. Cooking in a cast iron Dutch oven each evening I never pulled out my army knife and stirred the stew. It was my simple, easy to clean, stir and eat spoon that kept me content for my offline excursions.

Food:

When I begin growing gray hair I want to open a simple lunch café near a river. Serving the basics, grilled cheese sandwiches with tomato soup, iced tea and garden salads all made from ingredients grown locally or right on the café property. I want this to be an inexpensive, feel good sort of place for patrons to have exceptionally good tasting and good memory food. Simple, tasty and affordable.

Campfires:

Entertaining twenty plus guests can be pulled off with a simple recipe: Marshmallows roasted on a stick then squished onto a piece of chocolate in-between two graham crackers.

I tend the fire keeping the whole circle of guests happily entertained talking, and roasting. In the time we have been hosting campfires people have found new customers, new workout buddies even new jobs by attending our smore roasting low-key evenings.

This simple evening event has become a friend and family favorite eliminating my assumption that more stuff, and entertainment made a better party. Smores voted #1 Thompson event 3 years running.

Twitter:

A simple prompt of “What are you doing?” in 140 characters is what Twitter asked. Me, I got a whole new life chapter facilitated by this simple social media platform. While some begged, and pleaded for more features Twitter was able to satisfy 150 million users and growing to connect, share and engage.

So why is someone who loves social media, and marketing talking about simple? Well, it’s simple. [ha ha] There is always a push for more, better, faster, shinier and more attention grabbing. Yet, I think deep down we appreciate simple more than we like to admit. We enjoy the spoon, our favorite basic and easy to make foods, easy non-stress ways to gather people we love, and we want to connect with people we don’t know.

Celebrate the simple.

You have succeeded in life when all you really want is only what you really need. ~Vernon Howard

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