Lyndit MarketingI am giving you permission to sit back, let 2011 slip out of your thoughts for a moment and think about the future. Yes, the future. 2012 is a unwritten story, especially when it comes to your business, brand and strategies. Strategies, Plural The one-size-fits-all knitted winter hat style of marketing has never worked. Simply put, BE FLEXIBLE. (If you are not flexible add “Start[...]
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No doubt you have learned a great deal on your marketing adventure. Learned that hiring someone to stand on the street corner with a sign for a week was a bit of a flop, or maybe you also learned that knocking on doors in the evenings to be grassroots, was only getting old men mad at you. Whether your marketing strategies were belly flops or successful there[...]
The summer flew just as the autumn leaves fell down. During the weekdays I soaked up knowledge on yoga and fitness businesses, reaching out to business owners and spending hours perched on my social media, adwords and SEO soapboxes spreading the word about BizeeBee with my lil-Lyndi megaphone. The weekends were filled with sun soaking adventures, enjoying riding in the mountains with my husband and[...]
Unless you use some sort of fluffy critter (Nice job Cheezburger) I wouldn’t be lured easily. If you are a startup you most likely have given up on me and my stubborn, busy and “thanks, but not interested” friends. I am never the one to wait in line for a new apple product, nor do I jump at new social media invites. I have not[...]
You got up, put your ironed shirt on and snuggled into your cubicle for another day. An email pops into your inbox from a manager that is literally five feet away, stating: “Can you please come into my office?”. This is the sort of office that is well packed with random stuff, an office that would take longer than two hours to pack up is[...]
The BIG company scene: Paperwork, cubicles and months of progress hindered by meetings and bureaucracy. Decisions are eventually made in the glory of making someone with a cash interest smile. There are many software companies that have grown into a Pizza the Hut creature oozing with some vile inability to serve the needs of the market. So, in a coffee shop at a Seattle 2.0[...]
Features stuffed inside features is just what the Army Knife, fully loaded car and buffet restaurants have all been able to successfully offer. Yet, for most of the time and for most of us; simple works best. Even as we get busier and are offered fancier gadgets, tricksy cars and order complex espresso drinks we still choose things like: flip flops, macaroni & cheese, post-it notes, whiteboards, stay-cations and duct[...]
In yoga, I am very much a student. I enjoy listening to the instructor and being reminded to check-in with myself as a whole. Mind and body, I need to check in with the whole “Lyndi”. Every yoga studio I have ever attended has one key element: acceptance. You will never have an instructor tell you in order to do yoga properly or be a[...]
If you are looking for the perfect recipe for love unfortunately the ingredients don’t include sparkling jewels, chocolate or Hallmark cards. Love isn’t something simple that can be labeled, defined and filed with expertise. Love evolves just as our way of communicating evolves. In the age of social media, text messages and video conferencing we have more opportunities that ever to express our love with[...]
It is expected that as the New Year begins we take time to reflect on the previous year. We look back on our accomplishments, challenges and what we have learned with various intentions. Some look to the past to review performance, create new processes and further pave the path of productivity. Others look to the past and see obstacles overcome with creativity, perseverance and honesty[...]
