LyndiT.com

The days of the professional image, the cookie cutter look, suit, tie, then speak and walk the part are shifting. The new marker is an excellent listener, be open to conversation, and strives to be open and genuine. This is the new image that is turbo charged with building trust and clear expectations from the beginning of each new project and relationship. What do I mean? Press releases and intranet posts are no longer the sole way PR to communicate.[...]

Yes social media can be effective, drive traffic, build communities, be a great PR tool, engage customers, bring in new business, network professionals and more. However before a company, brand or even a person looks to mold social media into their objectives, and the overall marketing strategy they must first know whether or not they are ready for social media. Tools, expert staff, resources, talent, education – check – check – check. All the by the book stuff to get[...]

Whether you looking to social media to help raise brand awareness connect with customers or you are looking to connect with other industry professionals turn to social media to amplify your message and get some great value back. Utilize social media based on your needs and objectives. However, not every tool in the tool shed is right for the job. You don’t have to assume how these different networks work, try them. Just like a pair of shoes each one[...]

It is a tragedy really, a sad and too common tale of people with dreams, passion and a great idea that have been complacent just sit floating down a river of excuses, accepting the direction their attitude is taking them. Their past experience of trying to ignite their idea into a real business feels a bit like trying to make a campfire with waterlogged wood. “Well, it didn’t work the first time, so I tried again it didn’t work either.”[...]

Born in West Seattle and living in Washington my whole life I am biased. Seattle Rocks! On Wednesday May 19th is a special celebration for Seattle startups is taking place, and you should be there! Register today to come to this special event honoring Seattle startups selected by their peers as the best of the best. Great day to celebrate, network and experience the awesomeness of Seattle. Be inspired, be excited and be proud of all of these fantastic startups and[...]

Font and center here is a CEO of ion interactive and leader of experience design team Justin and his insights into the world of conversion rate optimization and what ion is doing to make the lives of marketers a lot easier and more fun. Justin has a impressive resume and his experience working with some gladiator companies like Yahoo!, Samsung and Office Depot just to name a few tells me that Justin has successfully been able to live his passion.[...]