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Over the last year I have found myself focused, and dedicated on a goal that will ultimately lead to a new way of life. The goal is to surround myself with people on and offline that have action taking attitude, an appreciation and humor about life and a desire to grow their positive connections and build strong communities. The goal was to connect, build relationships and then a my own personal community of people defining outside the box, reflecting the[...]

Being able to relate to a brand is huge. A customer that chooses to trust and even support a brand is excellent. Some brands go as far as having a celebrity – recognizable and relatable to endorse, wear and evangelize the brand. There is a gold mine of brand, company and culture evangelists right under the nose of big brands. They are the people the company has already hired, learned to trust, trained and empowered to build the business –[...]

Twitter has 105,779,710 registered users. With over 55 million tweets a day finding great tweeters might seem a bit overwhelming. There are people Tweeting left and right from just about every corner of the globe.  Here are some ways to find great people on Twitter, blogs to read and event to go to. Recommendations First off I read – a lot. Novels seem to catch my attention every once awhile however I love relevant engaging blogs. Within those blogs I[...]

Living in what used to be a fairly small town, Maple Valley has grown. The growth is so huge that small businesses that for years, even generations that were able to depend on word of mouth are finding themselves a bit overwhelmed competition with some big name brands. Our local Johnson’s home and Garden found itself competing with a brand new Home Depot down the road. The local bakery is now not the only place to get great baked goods.[...]

I truly believe that: Good people + Good people = Great communities. I am always delighted to introduce people and see their relationships bloom. There are a lot of great ways to meet great people. However I also think there are a lot of great ways to introduce great people to other great people you already know. Isn’t that the point of social media? Personally I am a big fan of using Facebook events. They are easy to setup and[...]

There are important aspects to online marketing that I will give you a cookie if you don’t forget. I get it — running a business which includes all the daily maintenance is tough, and time consuming. Then there is your big ultimate bacon cheese burger vision of your businesses, that each and every day each you make decisions to move toward that grand vision. When starting out with a new client, or even on a personal project there is a[...]

The marketing perspective is going to have to shift. Whether you are living in the world of small businesses or global corporations recruiting talent, and then retaining that talent is becoming a priority. Effective internal marketing empowers employees to take on learning the ends and out of the company, the industry and how to work with their customers. Employees with a good understanding of the company vision will establish long term trusting relationships with customers and learned the ropes of[...]

Think of going to school dances as a youth, the trendy kids are on the dance floor breaking out some epic dance moves. However those who were not on the dance floor were not always the stereotypical wallflowers, often instead of shaking, and wiggling they were deep in conversation with their peers, building relationships and creating connections. Think of Facebook and YouTube as the popular kids. Perfectly pressed with flashy shiny shoes and slick styled clothes, all the right moves[...]

Pleased to introduce to you an entrepreneur in the online marketing world. One who understands the benefits of search marketing, social media and collaborating with a strong supportive network. As you get to know Mark you will find his dedication is second to none, fearlessly diving into the world of his own business while running one of my favorite search marketing blogs StayOnSearch with incredible success. Mark is also a frequent writer for the well known search marketing blog Search[...]

Technology has given us an unlimited amount of potential to market, share ideas, build community and drive our world closer than ever before. One of the great inspirations in my life is a young woman that even today uses social media, her expertise in SEO and online marketing to aid her passion to literally change the world. This is a snap shot into a story of faith, determination and standing up for what you believe in. I had the pleasure[...]