Lyndit Marketing

Ta da! We are now living in a world of endless information. Whether you find yourself surfing Pinterest or lost in a Wikipedia hole users are still distributing a great deal of their time looking at search results. Google, its country cousin Yahoo and city boy step brother Bing are all happy to keep us marketers, entrepreneurs, Grandma’s, lady-with-broken-sink, or person-looking-for-a-dog-sitter hunting for just the[...]

As the kiddo is happily distracted in the other room, I begin to inhale a bite of dinner. A few bites in and my husband channels his agile-engineering-manager personna and begins a parenting retrospective. My ears perked up, intrigued, ready to see where the conversation would go. While traditionally Lyndit.com has walked the professional business focused line, this post is a little different. I want[...]

During the summer I summon folks from all over the area to our little farm. I lure them with the promise of smores, pony rides and the best part – great company! From Seattle to Olympia and beyond, people make the drive to spend the evening around a toasty campfire sharing, laughing and connecting. We Need Communities Now More Than Ever And connecting people creates[...]

There was a time when I used to hang out with a couple of Iron Man athletes. They pitched and sold me on the idea that hiking up Mt. Si (a 4 mile, steep, repetitive scenery and deceivingly difficult hike) was an easy morning thing to squeeze in. I trusted them, and I trusted my abilities as during those days I was actively suffering at Crossfit, hiking regularly and could even splurge[...]

Moms, women in tech, girls taking science classes, and even race dominate the diversity conversation. However, I am starting to believe things are going to get a lot worse, and make my job as a marketer more complex. Stepping away from the debate about women in tech, moms returning to work, girls taking science classes and focusing on something a bit trickier to quantify: value and[...]

I have self diagnosed myself with barn-brain. This condition is common in those who might also be labeled horse crazy. Yesterday evening I took my barn quote gathering, financial planning and overall barn exploring to the next level, I went to see a Permabilt building. It dawned on my that my dislike for sales melted away when I got determined to get the big green light for funding my for[...]

While Robin Hood, Rosie the Riveter and Gollum are seriously lacking in the social media scene, most of you reading this could tell me who they are. While you have better odds at winning the lottery than getting a resume from one of these folks, you could imagine if their CV came by your desk. Robin Hood would be a very personable guy to work[...]

Most cubicle driven offices give their close-to-indentured-servant employees free coffee, hot water and if they are lucky a small powdered package of hot chocolate. Many of us who lived in drip coffee cube land adopted the creative daily routine of making a “poor man’s mocha”. The recipe is simple – bitter sometimes burned drip coffee that has been kept semi-warm for over five hours, mixed in with[...]

Let’s steer clear of resume chat for this round of conversation. Nearly ever time the topic of personal branding comes up it is normally from a place of positioning to move out of one place and into another. While those hiring are drowning in resumes, having a strong brand is important to stand out. However, personal branding is much more than just serenading new paychecks. While[...]

Optimistically, I have had faith in the concept that impossible doesn’t really exist. The credit for that thought goes to my inner child with a vibrant and overactive imagination. In reality, I know there are limits. Our culture is in puberty. It seems to have gotten stuck in the forgot-deodorant-for-PE stage for awhile now. There are parts that just plain stink. The most recent growling,[...]