Leading Demand Generation to build brands, drive revenue, and delight customers
With over a decade of experience in demand generation and marketing strategy, I specialize in leading efforts that build brands, drive revenue, and delight customers. My approach blends data-driven decisions with creativity and a touch of humor, always grounded in the belief that marketing is an opportunity to serve. Passionate about sparking curiosity, enlightening audiences, and driving sustainable growth, I thrive on creating connections that matter.
Whether collaborating with startups, scaling high-growth companies, or supporting non-profits, my mission is clear: to prioritize impactful actions and craft memorable experiences that inspire loyalty and success. Outside of work, you’ll find me adventuring with my family on our hobby farm, exploring the Pacific Northwest on horseback, or sharing marketing insights with curious audiences.
Strategic Vision Meets Creative Execution: Fueling Growth & Impact
As a demand marketing executive, I lead with a strategic vision that aligns marketing efforts with business goals to fuel sustainable growth. I partner closely with executives to translate market insights into actionable strategies, ensuring every initiative drives the company’s most important objectives. With a blend of creativity and data-driven decision-making, I direct innovative campaigns that not only capture attention but also generate meaningful demand and deliver impactful results.
Driving Exceptional Customer Experiences
Exceptional customer experiences are built on empathy and insight. By deeply understanding customer needs, I focus on creating meaningful connections that inspire loyalty and leave lasting impressions. Every interaction is an opportunity to delight and add value.
Empowering Teams to Thrive
Empowered teams are the foundation of success. I’m passionate about fostering environments where individuals can do their best work, grow in their careers, and collaborate effectively. By cultivating trust, innovation, and shared purpose, we unlock potential and achieve remarkable outcomes together.
Driving Decisions with Data
Data is the compass guiding every strategic move. I believe in transforming insights into impactful actions, leveraging analytics to refine strategies, optimize campaigns, and achieve measurable results. When data inorms decisions, success becomes scalable and repeatable.
Experience:
- Global Head of Demand and Lifecycle at Calm
- VP of Marketing at mParticle
- Demand Marketing Leader at Stripe
- Demand Markteting Leader at Accolade
- Demand Marketing Manager at Tableau
Personally:
- Wife. Mom of three
- Non-profit board member, supporter and volunteer
- Amateur photographer and cow sorter